Illustration / Brand
The founding, branding, and commercial scaling of an independent e-commerce label celebrating sneaker culture through art led illustration.
While sneaker culture has evolved into a global phenomenon of highly collectible products, the market lacked premium, design forward art that allowed enthusiasts to celebrate iconic pairs beyond the physical shoes. The challenge was to build a scalable, independent art brand from the ground up.
I founded snkr prnts, serving as the sole Art Director, Illustrator, and Brand Owner. I designed a brand identity, establishing a distinct purple centric colour palette paired with a bold typography. I illustrated a vast collection of stylised vector sneakers, capturing the specific silhouettes, textures, and historical narratives of each. Beyond the artwork, I conceptualised the entire social media strategy, to position the brand as a premium independent label.
What began as a personal design exploration successfully scaled into an active, self sustaining e-commerce business. The brand's visual language and targeted social presence successfully built an international community of collectors, shipping physical products to collectors across the UK, the US, France, Germany, and Spain. Proving the global appeal of the brand's creative direction, the logistics and storefront scaled seamlessly to fulfill international demand.
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